The Heirloom
Difference
top hero/intro: Sets brand tone; why people choose HLS; philosophy on memory, legacy, storytelling
Content ideas:
A short, evocative sentence about what you do and why it matters
Example: “Every film we create preserves the moments you’ll cherish for a lifetime.”
Or a single-line mission statement that sets up the differentiators in the next section.
SEO / readability:
Make it succinct, clear, and emotional — it’s a great place to insert a key phrase like “wedding and family films” if you want a light SEO boost
Keep it. Repurpose it as a pithy, story-driven bridge between “The HLS Difference” and “What Makes Our Films Unique.”
What Makes Our Films Unique
feature/multi column section: 3–4 differentiators: e.g., story-first, cinematic style, emotional authenticity, personalized experience
feature/multi column section: 3–4 differentiators: e.g., story-first, cinematic style, emotional authenticity, personalized experience
Why People Choose Heirloom optional
Featured Project 1
Can include 1–2 mini client quotes if desired; optional
Featured Project 2
Can include 1–2 mini client quotes if desired; optional